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Small Business Marketing: Specialize or Generalize?
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There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services. The Internet has changed the way people look for services (personal and professional). For example: Once you have selected the area of specialization you are interested in, you can then drill down into the results by location or other qualifying factors. As we are spending more and more time online, our patterns are shifting and adapting to more effectively navigate the over-abundance of information available. Web users know that in order to avoid a list of millions of possible matches, they must be more specific in their requests. Generalizing - The Benefits: Generalizing - The Challenge: Specializing - The Benefits: Specializing - The Challenge: The concept of moving towards a more specific or niche approach to positioning and promoting your practice is becoming the standard in business. Building an environment that allows you receive the benefits of being positioned under Specialist and Generalist is one of the foundations of www.ldurandconsulting.com Have a successful day! Leslie Durand, Marketing Coach and Emarketing Specialist Leslie brings over 10 years experience in new media marketing to every project and a unique coaching approach to every client relationship. www.ldurandconsulting.com |
